Hello & welcome
Digital Campaigns becomes extremely result driven when strategically planned. We at MTLB are extremely focused on delivering that experience and excellent execution to help your brand & company optimize campaigns within your budget.
Who We are?
We’re not a big advertising agency, nor a small one. We’re a close knitted team of consultants, who understand the realms of marketing, love research as much as creativity and are committed to executing result-driven solutions.
We boast of a spirited, young and passionate team of people who bring together their expertise and experience in varied fields of marketing including design, content, technology, strategy, research, analytics, sales, management and clients relationships.
What We do?
As a data-driven digital marketing agency, we are serious about delivering measurable results.
From campaign measurement reports to advanced data and statistics to testing strategies, we constantly monitor and measure our strategic, creative recommendations to ensure we produce the results clients want and need. That calculated, data-driven thinking coupled with strong experience and a fully integrated, layered, tactical approach positions our campaigns to engage people and generate results.
Some Fun Numbers
% Lower cost Per Conversion Compared to Traditional
% More Viewership in digital over print in age group 22 to 40
% Less cost per conversion if using analytics to optimize campaigns
% Rise in Digital Spend In the last Few years
For People Already Going Digital
It’s Current, Effective & Measurable.
Digital empowers your brand. Most things that were only available offline a few years ago have now gone digital, from looking for information, to making bookings and shopping! Now you can communicate to your target customers, right where they are looking. What’s more, it also makes your advertising campaigns more effective and ROIs more defined.
Meet a team of digital wizards.
Our team of Google Certified Campaign Managers, Data Analysts, Researchers, Media Planners and Brand Strategists work together to design, execute and optimize digital campaigns customized for your brand, through efficient profiling, demographic targeting and analytics that focus marketing efforts towards most responsive and rewarding audience sectors.
Yes, all the time.
People will click on anything that interests them. Display ads offer a window to people for products / services that may interest them, while search network ads help visitors find what they are looking for easily, at the top of the list. Statistics have proven that in a span of 24 hours, an intelligently designed lifestyle ad can receive up to 4000 clicks in a single day, while clicks on a strategically created search ad can go up to 6000 (subject to bid dynamics).
Making ads irresistible.
We look at digital ads as a way to connect the target audience’s intent or need with your brand. Thus, along with thoroughly studying the audience composition as well as your brand objectives, our team of digital wizards works on intelligent ad placements, comprehensive keyword targeting and strategic retargeting, so as to maximize your ad clicks.
It’s difficult to not be on digital, today.
Whether you cater to the young, smartphone addict generation, the matured, old school segment or somewhere in the middle, everyone’s on one or the other stage of digitalization. The telegram is redundant today, because an entire line of generations decided to use a more efficient digital alternative. Digital connects more personally and efficiently. Thus, seizing this opportunity at an early stage will help you gain your audience’s confidence and clicks.
Mining the right TG needs expertise.
We work with a complex grid of demographics, interests, online behaviors, keyword matching and A/B testing to help you reach just the right segment that is waiting to connect with you online. Our strategic retargeting ads are icing on the cake, bringing them back to your brand again, and again and again.
To measure, learn, grow.
The most precious and significant component of digital advertising is data. From capturing visitor behavior to attributing lead generation, everything can be digitally recorded. What use is this gold mine, if you do not use it to get insights about optimizing campaign performance and taking key marketing decisions?
Your analytics partner.
Our team is certified in analytics, and experienced in managing campaigns from various industries and of different scales. We help you analyse visitor traffic and paint a complete picture of your audience and their needs with our easy-to-interpret reporting tools. Further, we tailor your existing campaigns to boost their performance and suggest you ways to optimize your digital presence.
You deserve perfection.
With easy access to DM tools online, you may have the freedom to err and learn, but is the lost time, money and resourses worth it? Instead, why not brief a professional team who will be able to gauge your current digital status and requirements and make the right changes in the online strategy (or create a new one, if need be) to secure tangible results and improve performance considerably.
Certification matters, so does experience.
For a digital agency to become a certified partner requires them to have a certain level of advertising spend and have a My Client Center account that has been in use for at least 90 days. This ensures that the agency has the required experience in terms of campaign sizes and duration. There are also certain other benchmarks that need to be fulfilled, which further ensure that the agency’s skills in campaign management are well honed. So you can confidently hand over your company’s digital marketing in safe hands.
All it needs is time and team.
Ad manager tools can be used by anyone. However, managing tools and managing a campaign efficiently may require different inputs. In house management of digital ads is suggested if you are a small organisation or a start-up and would like to run trials with thin budgets or if your set up is big enough to accommodate a team of specialists who can plan, execute, analyse and optimize your campaigns on a regular basis in order to reap maximum results.
5 brains are better than one.
Our digital marketing team comprises of a team of digital designers, copywriters, brand strategists, campaign managers and data analysts, who work together to implement the most effective campaign plans, review and optimise it from time to time and share regular reports for analysis and record.
Latest In MTLB
With easy access to DM tools online, you may have the freedom to err and learn, but are the lost time, money and recourses worth it? Instead, why not brief a professional team who will be expertly able to gauge your current digital status and requirements and make the right changes in the online strategy (or create a new one, if need be) to secure tangible results and improve performance considerably.Read more
An eCommerce portal that was performing poorly, with an acquisition of 235 clients only, making meagre revenues of INR 16,79,640 between January 2014 and 2015. The portal was losing out sales to competition. How MTLB help the client Analyse Interpret and move forward with the data in hand.Read more
Fortis is one of our dearest clients. They are open to ideas and trust us with their brand positioning and communication. Every brief from Fortis is a new opportunity for us to experiment, learn and grow as a creative and strategic team. The brand has reaped sweet results, which has further encourages us to perform better!Read more
MTLB will ensure you reach your customers not just physically but through a well-maintained website presence. We ensure our clients get the best for ever penny spent.
26 Achrol House, Civil Lines